Google Shopping (Merchant)
The Google Merchant Center is a single online dashboard where online businesses manage their appearance across all Google ecommerce products and make changes to their online listings as needed.
The primary goal of the Google Merchant Center is to allow businesses to upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches. The Google Merchant Center also integrates into other Google services, such as Google My Business, to allow robust oversight and control of Google Based marketing and ecommerce.
Manage all Google interactions
- Accurate Google Shopping listings: Buyers searching Google for products will see the business's offerings in a catalog-like format, increasing visibility.
- Google AdWords integration: Every product in the Google Merchant Center can be tied to specific AdWords ads quickly and easily. Remarketing techniques can also be deployed to remind visitors of previously-viewed products.
- Google Analytics support: Analytics users can add a Custom Segment specifically for Google Merchant Center hits, which keeps its stats separate from other hits.
- Online product reviews: Public reviews of products are integrated into their listing, with their star ratings visible as part of the listings. 4.5- and 5-star products receive preferential placement.
- Direct website funnels: Buyers clicking the public listings can be taken directly to its store page on an ecommerce site.
- Google Local Search integration: Listings can include geographical tagging which direct buyers to nearby local stores.
- Full product data : including pricing, availability, and shipping information in a format Google can accept, such as TXT or XML files derived from Excel spreadsheets. In some cases, it is also possible to import product data from an existing ecommerce platform.
Google Ads
You can learn how to optimize your online store to increase its search page ranking, driving more traffic to your site. You’ll also find a comprehensive overview of conducting keyword research and methods for applying your findings to every page.
What are PPC bids ?
Definition: A PPC bid (or keyword bid) commonly used in Google Adwords, is a bid placed in a pay-per-click auction to help secure ad placement at the top of search results. Online businesses bid on specific keywords or keyword groups in an attempt to secure ad space for important terms relative to their business.
