Twitter Ads are the perfect complement to organic content strategy. The promoted, paid content you create in your campaigns will appear as Promoted Ads and/or Follower Ads — all exposed to a broad audience of your choice for increased exposure and visibility. It’s easy to get started
What are Twitter Ads ?
You may see different kinds of ads on Twitter, including promoted Ads Follower Ads, and trend Takeover . We may show these ads to you when you are logged in or logged out of Twitter. They are clearly marked with a “Promoted” icon. You can interact with most promoted content in much the same way as organic content. If you follow, like, or Retweet content on Twitter, including promoted content, your followers may see your name associated with that content.
Types Of Twitter Ads
Promoted Videos will allow you to show a video of your choice on Twitter, targeted to an audience of your choice. Promoted videos are great for brand awareness and consideration. We’d recommend keeping these videos 15 seconds or less to keep users engaged until the end (remembering that Twitter is the platform people turn to for quick information, and are 31% More Likely to recall what they saw on Twitter than another platform).
Promoted Live Video
Broadcast a live moment to the Twitter world. This is a costly option, at a $500k minimum. However, if you have the budget, it can help amplify a product release and/or service.
Website cards are great for generating traffic to your website, app or chatbot, and aligns to the consideration objective noted above. Website cards are billed based on a CPC, CPE or CPM model. Website cards can also house videos, which would then be billed based on a CPV model.
Users can engage and create conversation with your Tweet to their followers. This is accompanied by 280 characters of copy and is recommended to include a hashtag to join the conversation you wish to expose your brand to.
How Does Twitter Ads Work
For best results, consider running ads with copy between 50 and 100 characters. This practice will make your Tweets direct and straightforward, focusing on just one very clear message. Short ad copy might just attract more attention than a tweet filled to the brim with hashtags
What is Twitter ads manager ?
Twitter Ads Manager provides a central workspace to plan, manage, and report on campaigns. You can access Ads Manager by logging into your ads account at ads.twitter.com, where you’ll automatically be brought to the Ads Manager as your home screen.